Within high saturated ad content fashion magazines
Back covers of magazines to be seen more instantly, in beauty sections
Channeling shock advertising through one
of the largest industries of the Western world, the beauty industry, ensures to
be seen and sneak in to so many places and unsettle the ignorant buyer in to
considering more ethical choices.
Tapping in to this industry in the medium of shock advertising techniques fit my essay in which concluded ones that have been overdone will no longer have the impact intended by using this technique. Making a contrast between the way the Western world consumes and avoids certain information, by using intense language and gory visuals placed in their familiar situations of applying MAC lipstick, LOREAL dye etc is a way in which shock advertising can start to hit home again.
I feel doing these in an Adbusters contrast style was risky for people to understand, but through feedback, due to the eye catching visuals and language used, peers found it an interesting way of shock advertising. Alternatively, I knew there would be more blatant ways to really shock such as using images of the suffering animals, but this is already being done and would be difficult to get the photos on my own.In conclusion, experimenting with more prototypes would have been interesting to do, such as a grafitti protest style defamation of the original ads these are based on would be a more extreme move of PETA and the fact they were tarnished would attract shock attention in itself. Despite this, for the distribution purposes and the target audience itself, these advertisements, although I should have done more concepts or even tried different area sectors such as oil companies or the food industry, conceptually would fit in to my intended distribution methods.
Tapping in to this industry in the medium of shock advertising techniques fit my essay in which concluded ones that have been overdone will no longer have the impact intended by using this technique. Making a contrast between the way the Western world consumes and avoids certain information, by using intense language and gory visuals placed in their familiar situations of applying MAC lipstick, LOREAL dye etc is a way in which shock advertising can start to hit home again.
I feel doing these in an Adbusters contrast style was risky for people to understand, but through feedback, due to the eye catching visuals and language used, peers found it an interesting way of shock advertising. Alternatively, I knew there would be more blatant ways to really shock such as using images of the suffering animals, but this is already being done and would be difficult to get the photos on my own.In conclusion, experimenting with more prototypes would have been interesting to do, such as a grafitti protest style defamation of the original ads these are based on would be a more extreme move of PETA and the fact they were tarnished would attract shock attention in itself. Despite this, for the distribution purposes and the target audience itself, these advertisements, although I should have done more concepts or even tried different area sectors such as oil companies or the food industry, conceptually would fit in to my intended distribution methods.
No comments:
Post a Comment