Evaluation

Completing this module, I needed a result that had fierce spirit and values that shone through through impactful design and a reminiscent style that for the last century has boosted morale for women in each decade. I finally decided on the inspiration of 'We can do it' as it is such a strong valuable image that doesn't rely on the norms of sexualising the woman, but making her strong and empowering women to do a mans job. A crucial point not taken in to consideration as much as I feel it could be, is why was it okay to completely discard women's successful efforts as soon as the men from war came home? Why was it then appropriate to be sexist again? I wanted to really boost this campaign with a modern fresh twist that unlike others, didn't use the colours and dress of the original, but completely revamp it to match with current and modern values. 

The contrast of the man with a pink background, and the woman with the blue is a subconscious stereotype we all have associated with gender that I am contrasting with the two models showing the same strength and spirit, and solidarity/unison of all working together and showing equality. 

The fresh overpaint look of the title is rewriting the embedded inequality of history and is made to be seen from afar by all audiences and shock them in to the modern reality. All genders are strong and all are capable of being successful and work to the best of their abilities. No longer is the stereotype of the man going to work and the woman babysitting. The point I am trying to make is that we all should have equal opportunities as we are all capable and the strong spirit I want to get across I'd hope to encourage people that walk by. I am not using sexually suggestive imagery to gain attention, no gimmicks or environment to give a preconception (which perhaps my first initial idea in the pub would do), but simply displaying the strength of both man and woman in solidarity and equality with a motivating, positive but impacting spirit on the general public.

If I were to expand this campaign, I would use models of all ages and genders, possibly even together to really appeal to the mass audience I am reaching out to. Also, because perhaps the age range that would have the biggest issue would be older or religious, therefore using them in these ads would be extremely affective and would make them unmissable to anyone as they'd truly relate. Using young, regular successful young adults however fits the new wave of feminism's age range and is beneficial in reaching out to a younger audience who will in turn impact future generations of which I want to eradicate gender inequality. I feel this nature of design resonates with my essay very well, with the serious undertone with an upbeat hopeful optimistic overlay.

'The pressure and attitudes towards women is the backlash that cannot be ignored. Countries in the world where women are being abused on the street on a day to day basis need these ideas of gender roles to be switched, and advertising has one of the most powerful effects on the masses. Feminists have long wished for the eradication of sexual violence and objectification notably arising in the 1800’s, without much success. '

'It is crushing to know many women in different parts of the world don’t have the voice, but in the West there is an uproar that needs to be heard.'

The symbol is added to demonstrate how this would be an ad for a feminist campaign, a reminder that feminism is for equality overall and not for women to be more important than men but for all to be equally treated.