very rough mock up of a loreal version if associated with PETA
Loreal- blood dripping through hair representing their hair dye that is tested on animals still
Mac- bloody lips, representing the bloodshed of animal testing
The body shop- bloody bath- company come across as very ethical but were bought out by Loreal, meaning their products are actually contributing to animal testing still. The bath represents a body wash or bath gel typically sold, and the amount of pain the money goes toward.
I aim to create visual language with a dark and sinister pastiche aimed towards a thoughtless coinsumer, giving them a wake up call by shock advertising, but letting it be an opportunity for them to switch certain buying decisions and have more awareness on where their money goes and see how it is masked by luxury/self pampering with these particular brands.
Alternatively, I considered illustrations or spraypaint protest style, but for this to support my essays point, using a model has the highest visual shock impact as it needs to be real as it can.
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