The way in which Adbusters design work supports my essay is in it's use of the same advertising layout and approach as the brands but featuring harsh truths. In essence of how the essay concluded- in western society currently consumers avoid guilt inflicting visual imagery and indulge on improving their image, cuisine, a new car, an attractive model etc. When drawn to the familiar, having a shocking twist is the perfect trap and type of anti-advert shock advertising appropriate for the current market.
Creating this kind of advertising for a similar more underground left wing organisation would support the approach of shock advertising.
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