Practical idea development

very rough mock up of a loreal version if associated with PETA

Loreal- blood dripping through hair representing their hair dye that is tested on animals still

Mac- bloody lips, representing the bloodshed of animal testing

The body shop- bloody bath- company come across as very ethical but were bought out by Loreal, meaning their products are actually contributing to animal testing still. The bath represents a body wash or bath gel typically sold, and the amount of pain the money goes toward.

I aim to create visual language with a dark and sinister pastiche aimed towards a thoughtless coinsumer, giving them a wake up call by shock advertising, but letting it be an opportunity for them to switch certain buying decisions and have more awareness on where their money goes and see how it is masked by luxury/self pampering with these particular brands.

Alternatively, I considered illustrations or spraypaint protest style, but for this to support my essays point, using a model has the highest visual shock impact as it needs to be real as it can.

Adbusters Research Spoof ads

The way in which Adbusters design work supports my essay is in it's use of the same advertising layout and approach as the brands but featuring harsh truths. In essence of how the essay concluded- in western society currently consumers avoid guilt inflicting visual imagery and indulge on improving their image, cuisine, a new car, an attractive model etc. When drawn to the familiar, having a shocking twist is the perfect trap and type of anti-advert shock advertising appropriate for the current market.
Creating this kind of advertising for a similar more underground left wing organisation would support the approach of shock advertising.

How one of my practical proposal subjects has gone viral

One of my ideas was to create a campaign of awareness of legal highs-although now made illegal, in my hometown of Manchester the synthetic drug Spice has devastated lives notoriously of the homeless in the city centre, which has now become a national epidemic which I have started to witness in Leeds over the last week of members of public literally stood with heads in walls like a 'zombie'- although this is the Daily Mail which is very unreliable, this article is true and I have seen firsthand and spoke to a homeless man a year or so ago explaining its more addictive than when he was on heroin and its so accessible. This has been very coincidental as I decided not to work on it as there were already awareness of legal high advertisments and they were banned anyway, but the issue is still ongoing if not more crucially than ever when this is happening in popular high streets.

This makes me aware that currently, there is a need for spice awareness, however, those already addicted need more support than a campaign and I feel there is now enough information and public awareness not to try the drug but I feel my awareness of issues like this is relevant maybe even if before this it was just in certain areas and others weren't aware.

http://www.dailymail.co.uk/news/article-4302806/Spice-synthetic-drug-turns-users-living-dead.html

Politics lecture