Key Excerpts- David Gauntlett - 'Media, gender and identity' and a summary

Quotes 

reference to 'Click' -'roll you're eyes predictable for a Hollywood movie'
-'remote is used to watch busty female joggers', however the focus on a loving family is not in favour of laddish behaviour

-representations of gender in movies are often predictable, but can also be quite diverse
-are more mans representations than womens
-man saves woman in a heroic moment more often than none
-men can get away with being older, whereas leading women have to be very young and attractive

Still recently used- 'Thats why mums go to Iceland', argue it just 'works for the target audience'
- women are more dominate in domestic product adverts, opposite for men
-we expect a women representing the tick of all the boxes
-'more publications on women in advertising than there are on TV programmes' ads are a flicker by whereas TV is watched often for long periods of time
-'woman knows she is a failure if not beautiful' starts from preteens
-booming cosmetic surgery industry
-'women enjoy fashion and adornment' argues these are all a source of pleasure and shouldn't be denied due to the 'conspiracy' it is being forced upon us
-womens ideal is mainly thin, more of a range for mens body ideals as they can get away with it due to charm or sense of humour, which reminds me of the film 'Shallow hal' very much so.

Sexuality

-'Ellen' had disney/abc drop her show after 'lesbian season'
-Dawsons Creek first proper gay kiss in 2001in the modern America

This part of the book is mainly informing of the times it had been shown and this isn't the area I want to explore but it's to consider.

Tone of Voice

very informative, balanced opinions, but at points has some roll your eyes sorts of comments at some of the still sexist ads and campaigns such as Icelands defending of its slogan. perhaps tongue in cheek- 'it is still uncertain where dads shop for their groceries…'

appears to be sided with the women, although that is the point as women are more undervalued than men in a harsher way, although they do balance the argument and acknowledge mens struggles.

Summary

Most importantly, in the text, the most summative quote that was given is these industries, productions are 'more a man's representations than womens'

In summary, there is still a gender gap in industries such as film, advertising and publications. Although these issues are highlighted more regularly in an ever growing movement of feminists, it is still a noticeable issue. I am going to borrow a book from the library that further explore a wider range of aspects and a text that isn't as balanced and informative, and maybe more bias views to get an idea of the extremes to develop a decent overview of the topic.