Intro- what shock advertising is basic overview
-Kepes 1944 outlook
-United Colors of Benetton
-Shock In Advertising Dave Saunders extracts on Benetton, then compare the writers's language and emphasize different times they were written
-Different subject matters of shock advertising, cigarette adverts
-How and why these affect us lead on to fashion ads
-Cant Buy My Love extracts and sexualization/banned campaigns
-how is it being used in modern day
-Conclusion, is shock advertising diluted or still effective as it was? (use ending extracts from Saunders)
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