Study task 3: Defining my brief

1. Research question: How do certain musicians provoke consumer reaction by shock value branding?
What do certain musicians achieve by provoking consumer reaction by shock value self branding/aesthetics?
Why have the shock value tactics that musicians brand identity provoked less consumer reaction in the 21st
century?
Is shock value in branding identities in the music industry a dying tactic/art/theme?
New: Shock Advertising: Does it still work?

1a. Is it viable?: Can be studied through books, articles, interviews, videos, long standing
controversy in music history or self branding and researching what provokes fear visually
and why this is used in the music industry
New: Can be studied through books,critical writing, essays and articles on the internet.

2. Defining the design problem: A design for a musician wanting to gain attention and make the content of
their music/lyrics/aesthetics provoke social change and discussion
New: Consumers are becoming numbed to standard shock advertisement methods and choosing
to ignore advertising when they can. How are marketers dealing with this and is shock advertising now obsolete?

3. "Client" needs or requirements: Specific requirements are a design aesthetic that provokes shock value
and much discussion and to be memorable, such as an artist with lyrics about relevant social issues that needs
to gain a following to be heard and define themselves between certain social groups
New: Health organisations wanting to have successfully more significant impact on raising awareness on an issue
such as cancer due to smoking.

4. Audience: Shock value can either be bad or good, profanity can be used to highlight social issues in
reinactments which reitterate how wrong something is in society, or to give a style to a subculture in celebration
of shared emotions/aesthetics/where they are from/age etc

5. Mandatory requirements: designs/body of work must be designed to be controversial or have shock value
 to a certain target audience to provoke discussion or thought and I want to explore the variety of shock tactics used
in advertising, intentional or not, to explore how these affected the consumer and how to adapt shock advertising
to the modern day.

Books on horror/gothic subcultures, shock advertising and various sources of bans on musicians performing due
to their aesthetics or banning of their album artwork/protests which there are various sources on including articles
and videos/interviews. Focus will be on the branding/aesthetics with shock value and what affect this has.

Opportunity to explore a wide range of music genres and artists and their brands impact on their career and in
society having provoked new movements/subcultures/etc/thrill

how the times have changed, things used to be shocking but arent anymore
religion being the 'final taboo', and themes supporting inequality racism or violence, cultural appropriation
miley cyrus twerking VMA's shock being the end of stage shock?
try and find any modern examples
Die Antwoord modern 'freakshow'
Children in horror films

Notes of where I could take my research question within the branding/aesthetics of the music industry